An extraordinary journey began five years ago.
An ambitious project born from a clear vision: to transform the point of sale into a relational platform, evolving the role of employees from salespeople to consultants, from simple professionals to true protagonists of the relationship with the customer.
This is how, in 2019, CONAD Academy came to life: a Continuous & Engagement Learning path built together with the National Consortium, Cooperatives and Entrepreneurial Members.
An initiative that did not limit itself to imparting knowledge, but was able to inspire personal growth, development of soft skills and strengthening of brand identity.
A Solid and Visionary Structure
The Academy consists of a three-year program on three levels, each of which progressively deepens the three dimensions of learning:
Knowing: technical and vertical knowledge for each specific profession.
Know-How: practical application of skills in Concept Stores.
Know How To Be: personal development and interpersonal skills.
A gradual but powerful evolution designed to guide the transformation of Concept Stores into true consulting and relationship spaces.
From Training to Experience: A Growing Community.
Over the years, Pet Store Specialists, Pharmacists and Opticians have embarked on this journey, participating in lectures, workshops, educational meetings and networking moments.
Graduation Days have marked the conclusion of each cycle: events full of emotion and pride, celebrating not only accomplishments, but the building of a cohesive and passionate community.
Rome, Bologna, Milan: each place was the scene of exchange, confrontation and new energy. The testimonies collected speak clearly: the Academy has not only taught, it has left a deep mark.
A Special Thanksgiving
A heartfelt thank you to all the key players who have made these five successful years possible:
the professionals who believed in the project, the trainers who brought their enthusiasm and expertise, and the Members and Cooperatives who continue to invest in people’s growth.
Futureberry is proud to be part of this journey.
And we look forward to seeing where the next chapter of this remarkable story will take us.
