3 June 2025

Jacopo (Futureberry) comments on Fiverr’s CEO insights via Entrepreneur

“AI is coming for your job. And for mine, too.”
That’s how Micha Kaufman, CEO of Fiverr, opened one of the most pressing conversations of our time. It’s not just about technology—it’s about culture.

Artificial intelligence is reshaping the boundaries of every profession. As Kaufman points out in his Entrepreneur article, those who don’t stand out for their creativity, adaptability, or ability to integrate AI into their work may find themselves left behind. The question isn’t if to adopt AI, but rather how to do it in a way that truly works for your organization.

This isn’t just a tech shift. It’s a mindset shift.

At Futureberry, we believe the future of work can’t be predicted—but it can and must be prepared for. And preparation takes more than just tools or platforms: it takes a culture ready to embrace transformation.

That’s why we created our AI Adoption program—designed for companies ready to integrate AI genuinely and effectively, while staying aligned with their internal culture.
📍 Everything starts with a culture check: an honest look at how ready your organization is, and what direction makes the most sense.

AI adoption isn’t about chasing efficiency. It’s about building meaningful change.

As highlighted in our magazine It’s Something, the only sustainable way to adopt AI in organizations is through intentional experimentation—not blind enthusiasm or nostalgic resistance. What we put at the center of our work is people: their fears, skills, curiosity, and potential.

Jacopo puts it well: “Adaptability and the willingness to learn—without waiting for instructions—are the new competitive edge.”
To that, we add: You also need a partner who can guide this process with clarity, method, and imagination.


Is your company truly ready for AI?

Discover AI Adoption, Futureberry’s tailored program:
➡️ From mindset to skillset, we help you build a path that makes sense for your organization.

📩 Get in touch with us to book an exploratory call.